Mobile presence has become a must for all businesses and organisations. Even if your business is entirely offline, an online presence adds a stamp of validity and credibility to the business. Internet is the first place your clients are most likely to look for you or read about your services or for business updates and promotions. And today, your clients are very much likely to look up your business on their mobile devices.
For most businesses, creating a mobile app might be daunting or even be an overkill. Mobile App development requires some planning, resources and time. Unless you perform core business operations (such as a Membership management or Mobile commerce) through mobile platforms, an app might not be necessary. An appealing and mobile friendly (responsive) website works perfectly.
A responsive website is a site which renders optimally on all devices – be it computers, mobiles or tablets. It allows your customers to navigate your website with ease no matter what device they are using. A recent study conducted showed that more than 65% websites are not optimised for mobile viewing. So their potential customers are more than 95% likely to leave the site without meaningfully interacting with the site. This translates to a loss in business.
When designing a responsive website, there are three key aspects to keep in mind.
1. User Experience
The key consideration when designing a responsive site is the User Experience or UX. A good UX will ensure good readability of the site at all screen sizes and at all resolutions. All graphics and media elements must also render optimally on large as well as small screens without appearing pixelated or becoming too small to view. A user interacts with a website using a mouse or a keyboard on computers but uses touch to interact on mobile devices. Thus special considerations need to be taken to ensure that interactions are designed in such a way that it is intuitive and also works seamlessly for all devices.
2. Data Usage
A user when browsing a site on a computer usually has access to broadband connections via Wifi or LAN. While surfing on a mobile device, the connection available to the user might not be as fast. If using cellular data, the cost of the data can be appreciably high as well. So a website needs to adopt different strategies to serve content to a mobile user as compared to a user on his or her computer. The site should be thrifty in using the user’s data and at the same time ensure all relevant content gets served. So clever content loading and media compression techniques are necessary.
While interacting with forms is technically part of UX, this requires a special mention. Forms on mobile devices render differently and if not designed properly either becomes too hard to interact with or too clunky. Form labels, tooltips and suggestions need special design consideration when building a responsive website. Moreover, form elements render differently from mobile to mobile. An iOs form element may work differently from an Android element.
At TechChronos, our development and design teams are very methodical in designing and building responsive sites. The sites are designed to be optimal from all aspects. If you are looking to improve your organisation’s mobile presence, drop us a line.